person in the farm
About Us

Livestock Information Ltd is owned by the Department for Environment, Food and Rural Affairs (Defra) and the Agriculture and Horticulture Development Board (AHDB). The company was established in 2019, with the aim of building new products and services using modern digital techniques to improve the quality of livestock movement data.

The Livestock Information Service was launched in 2022 and is now used to record movement data for sheep, goat and deer by users in the supply chain. Cattle and pig movement services will soon follow, to create a single, digital movement service for all species that is simple and convenient for livestock record management. We also work with counterparts in Wales, Scotland and Northern Ireland to create compatible and seamless services for livestock movements across UK borders.

Our people
john
John Cross
Chairman
John Cross (OBE) is a fifth-generation farmer based in West Norfolk. He is Chairman of the Bovine TB Partnership and Chair of our industry focus group – The Traceability Design User Group (TDUG).
Ian
Ian Hewett
Managing Director
With a career forged in Defra and the former Ministry of Agriculture, Fisheries & Food, Ian has undertaken a range of Policy and Delivery roles. Ian has also held several Director roles at the Rural Payments Agency and the Animal and Plant Health Agency, including interim Chief Executive.
Vicky Moore
Vicky Moore
Defra SRO for the LITP
Vicky is the Senior Responsible Owner (SRO) of the Livestock Information Transformation Programme (LITP) within Defra, working with the team at LI to keep the delivery of the programme on track and fit for purpose.
Stuart McDonagh
Stuart McDonagh
Chief Operating Officer
Stuart joins LI having previously held roles as Chief Operating Officer at Virtualstock and Vice President of Customer Success & Global Delivery at Data Intensity. Stuart is also a startup founder and an advisor to local charities in various sectors.
shendi
Shendi Keshet
Finance Director
Shendi is a qualified accountant who emigrated from Canada to the UK in 1999 and has held roles in housing, central and local government as well as the private sector. She has a smallholding in Norfolk where she breeds her own sheep.
Working with
Industry

The Livestock Information Service has been co-designed by the Traceability Design User Group (TDUG); an independent group of 25 industry, government and academic specialists from across the meat and livestock industry.

 

The Traceability Design User Group is currently chaired by John Cross and acts as a bridge between the service and industry to ensure it is built for, and remains to be fit for, industry requirements.

farm
Traceability Design User Group
Government & Industry in Partnership
AHDB
British Equestrian Federation
Dept. for environment food & rural affairs
trading standards logo
Animal & Plant Health agency
british
RHA
nsa
NFU
ALIDMA
BPA
Harper Adams Uni
assured food standards
LAA
British cattle
rabdf
bmpa
food standards agency
AMS
rural
AHDB
British Equestrian Federation
Dept. for environment food & rural affairs
AHDB
British Equestrian Federation
Dept. for environment food & rural affairs
trading standards logo
Animal & Plant Health agency
british
RHA
nsa
NFU
ALIDMA
BPA
Harper Adams Uni
assured food standards
LAA
British cattle
rabdf
bmpa
food standards agency
AMS
rural
AHDB
British Equestrian Federation
Dept. for environment food & rural affairs